Sending Personalized Voice Messages Using Empler AI & ElevenLabs

In a world saturated with text messages and emails, the sound of a human voice can cut through the noise, creating a more personal and memorable connection. But manually recording individual messages for hundreds or thousands of contacts is simply not feasible. This is where the power of AI automation comes in, specifically the synergy between an Agentic Automation Platform like Empler AI and a leading AI voice generation tool like ElevenLabs.

Empler AI acts as the central nervous system for your Go-To-Market operations, orchestrating complex workflows, enriching data, and integrating various tools using AI Agents. ElevenLabs provides incredibly realistic text-to-speech and voice cloning capabilities. By combining them, you can automate the creation and delivery of highly personalized voice messages at scale, transforming your outreach for sales follow-ups, customer onboarding, event invitations, and more.

This guide provides a practical, step-by-step walkthrough based on a real-world application, showing you exactly how to set up this powerful workflow. We'll cover everything from initial setup to execution and refinement, demonstrating the expertise needed to leverage these tools effectively.

Why Personalized Voice Messages?

• Higher Engagement: Voice conveys emotion and personality far better than text.

• Pattern Interrupt: It stands out from standard email or text communication.

• Build Rapport: Hearing a voice, even an AI-generated one based on a real person (used ethically), can feel more personal and build trust faster.

• Scalability: Reach large audiences with tailored messages without manual recording.

Let's dive into the process.

Step 1: Foundational Setup – Accounts, APIs, and Voice Selection

Before building the automation, ensure you have the necessary building blocks. This foundational step is crucial for a smooth workflow.

1. Empler AI Account: You'll need access to the Empler AI platform. This is where you'll build the workflow, manage your contact data within Empler Tables, and deploy the AI Agents that orchestrate the process. Think of Empler as the "brain" of the operation.

2. ElevenLabs Account: Sign up for an account at ElevenLabs.io. Their platform is the "voice" of the operation, handling the AI voice generation. Choose a plan that suits your volume needs and whether you intend to use their pre-made voice library or clone a specific voice.

3. Secure Your ElevenLabs API Key: Inside your ElevenLabs account settings, find your API key. Treat this key like a password – keep it secure and confidential. You'll need to provide this key to Empler AI so it can make authenticated requests to generate audio.

4. Choose Your Voice & Note the Voice ID: Decide which voice best represents your brand or message.

   • Pre-made Voices: ElevenLabs offers a diverse library of high-quality, realistic voices. Browse and select one that fits your needs.

   • Voice Cloning: For maximum personalization or brand consistency, you can clone a specific voice (e.g., your CEO, a specific sales rep). Crucially, you must adhere strictly to ElevenLabs' terms of service and ethical guidelines regarding consent and usage for voice cloning.

   • Once selected (or created), find and copy the Voice ID associated with your chosen voice within ElevenLabs. You'll need this ID later in the Empler AI configuration.

     
     

Step 2: Define Your Objective and Target Audience

Clear goals prevent wasted effort. What outcome do you want, and who are you trying to reach?

• Objective: Be specific. Examples: "Follow up with leads who downloaded our latest whitepaper," "Send a personalized welcome message to new trial users," "Invite VP-level contacts in the SaaS industry to a webinar," "Re-engage dormant customers who haven't logged in for 90 days."

• Audience: Define the segment precisely. Use firmographic data (company size, industry), demographic data (job title), or behavioral data (website activity, previous interactions). The richer your audience definition, the better your personalization. Empler AI can help identify signals and segment audiences dynamically.

  
  

Step 3: Prepare and Enrich Your Data in Empler AI

Personalization is only as good as the data powering it. Empler AI excels here.

1. Create an Empler Table: Think of an Empler Table as a super-powered spreadsheet built for automation. Create a new Table and define columns for essential contact information (FirstName, LastName, CompanyName, Email, PhoneNumber – depending on your delivery method) and, critically, columns for your personalization variables (e.g., RecentDownload, JobTitle, MentionedPainPoint, MeetingTopic, IndustryTrend).

2. Import Your List: Upload your contact data (e.g., from a CSV) into the Empler Table.

3. Enrich Your Data (Highly Recommended): This is where you elevate generic outreach to hyper-personalization. Use Empler AI's capabilities:

   • Built-in B2B Data: Access company information and contact profiles directly within Empler.

   • AI Agent Research: Configure AI Agents within an Empler Team to perform tasks like finding recent company news, identifying technology stacks, summarizing LinkedIn profiles, or researching specific pain points relevant to the contact's role or industry. Populate your personalization columns (MentionedPainPoint, IndustryTrend, etc.) with this enriched data. This step demonstrates true expertise in leveraging AI for better results.

     
     

Step 4: Craft Your Personalized Voice Message Script

Write a script that sounds natural and incorporates your data points.

1. Base Script: Draft a core message that is conversational and achieves your objective. Write it as if you were actually speaking to the person.

2. Insert Placeholders: Use the exact column names from your Empler Table, enclosed in brackets (or your chosen placeholder format), where personalization should occur.

   • Example: "Hi [FirstName]I saw on LinkedIn that [CompanyName] is focusing on [IndustryTrend] right now. Following up on your interest in [RecentDownload]I thought a quick voice note might be more helpful than another email..."

   • Example: "Hello [FirstName]. Great connecting earlier about tackling [MentionedPainPoint]. I wanted to share a quick thought..."

3. Keep it Concise and Natural: Aim for 30-60 seconds. People are less likely to listen to long, rambling messages. Read it aloud to ensure it flows well. Avoid overly complex sentences.

   
   

Step 5: Configure the Empler AI Agent Team and Workflow

This is where you automate the process using Empler's no-code Agentic Workflow tools. You'll build a "Team" of specialized AI Agents.

1. Create an Agentic Workflow Tool: Within Empler, initiate the creation of a new workflow designed to process the data in your Table row by row.

2. Define Your AI Agent Roles: Assign specific tasks and instructions.

   • Agent 1: Data Fetcher & Script Personalizer:

     • Task: Read data for one contact (one row) from your designated Empler Table.

     • Instruction: "Take the base voice script template. Find the placeholders like [FirstName], [CompanyName], [IndustryTrend], etc. Replace these placeholders with the actual data found in the corresponding columns for the current contact. Output the final, personalized text script."

     • Tools Used: Empler Table Reader, Text Manipulation/Variable Processing.

   • Agent 2: ElevenLabs Voice Generator:

     • Task: Generate the audio file using the personalized script.

     • Instruction: "Receive the personalized text script. Make an API call to ElevenLabs using the stored API Key and the specific Voice ID (your_elevenlabs_voice_id). Send the text script to the text-to-speech endpoint. Retrieve the generated audio file (typically as an MP3 URL or binary data) and store it as a variable or update a column in the Empler Table."

     • Tools Used: Empler's API Call Action (configured for the ElevenLabs TTS endpoint), Secure Credential Management (for the API key), Variable Handling.

   • Agent 3: Message Dispatcher:

     • Task: Send the generated voice message to the contact.

     • Instruction: "Take the generated audio file URL/data and the contact's delivery information (e.g., Email or PhoneNumber). Use the appropriate Empler Integration action to send the message. For example, update a CRM record with the audio file, send an email with the audio attached or linked, or trigger an SMS message via a connected gateway." The specific action depends entirely on your chosen delivery channel and configured integrations.

     • Tools Used: Empler's Seamless Integrations (e.g., HubSpot/Salesforce Update, Gmail/Outlook Send Email, Twilio Send SMS, Webhook Trigger). Ensure the relevant integration is properly configured in your Empler account.

3. Configure Workflow Settings:

   • Trigger: How does the workflow start? Manually run on selected rows? On a schedule (e.g., daily)? Triggered by a webhook when new data enters the Table?

   • Input: Specify the Empler Table containing your contacts and personalization data.

   • Error Handling: Define what happens if a step fails (e.g., invalid phone number, ElevenLabs API issue). Should it stop, skip, or flag the row for review?

     
     

Step 6: Execute, Monitor, and Iterate

Launch your campaign and focus on continuous improvement.

1. Run the Workflow: Start the process from your Empler AI dashboard. Select the contacts or let the trigger initiate it.

2. Monitor in Empler: Watch the progress directly within your Empler Table. You can configure columns to show the status of each step (e.g., "Script Personalized," "Audio Generated," "Message Sent," "Error"). This provides real-time visibility.

3. Track Results: Measure the impact based on your initial objective. Track email open/click rates (if delivering via email link), callback rates, meeting bookings, or conversions attributed to the campaign. Use UTM parameters if linking to resources.

4. Refine and Optimize: Analyze the results. Are messages too long? Is the personalization effective? Are there errors? Use these insights to tweak your scripts, improve your data enrichment process, adjust agent instructions, or refine your target audience within Empler AI for future campaigns. This iterative process is key to maximizing ROI.

   
   

Ethical Considerations and Trustworthiness

Using AI voice generation, especially cloning, comes with significant ethical responsibilities. Building trust requires transparency and responsible use:

1. Consent for Voice Cloning: NEVER clone someone's voice without their explicit, informed consent, detailing exactly how the voice will be used. Adhere strictly to ElevenLabs' policies.

2. Transparency: Consider informing recipients that the voice message is AI-generated, especially in sensitive contexts. This manages expectations and builds trust. Check relevant regulations (e.g., regarding AI disclosure).

3. Avoid Deception: Do not use this technology for scams, misinformation, harassment, or any malicious purpose.

4. Data Privacy: Ensure your data handling practices comply with regulations like GDPR or CCPA. Use Empler AI's secure environment for managing contact data.

5. Platform Terms: Always follow the Terms of Service for both Empler AI and ElevenLabs.

   
   

Conclusion

Combining Empler AI's agentic automation and data enrichment capabilities with ElevenLabs' state-of-the-art voice generation creates a powerful toolkit for modern Go-To-Market teams. By following these steps, you can move beyond generic text outreach and deliver scalable, personalized voice messages that genuinely resonate with your audience. This approach demonstrates expertise in leveraging advanced AI tools and a commitment to creating meaningful connections.

However, the power of this technology necessitates a strong ethical framework. Prioritize consent, transparency, and responsible usage to build and maintain trust. When used thoughtfully and ethically, this combination of Empler AI and ElevenLabs can significantly enhance your communication strategy, adding a uniquely human touch to your automated outreach efforts.