10 Lusha Alternatives & Competitors: Features & Pricing Guide

In today's competitive landscape, accurate and actionable contact and company data is the lifeblood of successful sales and marketing strategies. Tools like Lusha have become go-to resources for many Go-To-Market (GTM) teams, providing essential contact details to fuel prospecting and outreach. However, the sales intelligence market is dynamic, constantly evolving with new technologies and approaches. As your business scales, contract renewal dates approach, or specific needs arise—perhaps for better data accuracy in certain regions, deeper integrations, advanced automation, or simply a more suitable pricing model—exploring Lusha alternatives becomes crucial.

The market now boasts a wide array of platforms. Many go beyond simple data lookups, incorporating AI, agentic automation, intent signals, and robust workflow features to help GTM teams operate more efficiently and effectively. Choosing the right tool requires careful consideration not just of data volume, but also data verification processes, feature sets tailored to your workflow (prospecting, enrichment, engagement), integration capabilities with your CRM and sales stack, ease of use, compliance adherence (like GDPR), and, critically, a pricing structure that aligns with your budget and expected usage.

This guide provides a comprehensive overview of 10 compelling Lusha alternatives for 2025. We'll examine their core features, highlight what makes each unique, discuss their ideal use cases, and provide insights into their current pricing models to help you make an informed decision.

(Disclaimer: Pricing information is based on publicly available data as of late 2024/early 2025 and is subject to change. Always consult the official vendor websites for the most current details and custom quotes.)

Here are 10 top Lusha alternatives & competitors to consider:

1. ZoomInfo SalesOS

• Who it's for: Primarily mid-market to enterprise companies needing a comprehensive, data-rich platform with advanced features.

• Key Features: Widely regarded as a market leader, ZoomInfo offers a vast B2B database with extensive company profiles, contact details (including verified direct dials and emails), firmographics, technographics, and organizational charts. Advanced search filters allow precise targeting. Key differentiators include robust buyer intent data (tracking companies researching relevant solutions), real-time alerts on target accounts, and strong integrations with major CRMs (Salesforce, HubSpot, Dynamics 365) and sales tools. Data accuracy is maintained through a large research team and AI verification.

• Pricing (Estimate): Custom annual contracts based on user count, feature sets (intent data, advanced analytics are often add-ons), and data usage/credits. Generally positioned at a higher price point, often starting in the low-to-mid five figures annually for team access.

• Learn More: ZoomInfo Website

  
  

2. Apollo.io

• Who it's for: Sales teams (from SMBs to larger enterprises) looking for an integrated sales intelligence and engagement platform.

• Key Features: Apollo combines a large B2B database (claiming over 270 million contacts) with built-in sales engagement tools. Features include verified emails/phone numbers, advanced search filters, data enrichment, a popular Chrome extension for prospecting on LinkedIn/websites, email sequencing, A/B testing, call tracking, task management, buying intent signals, and analytics. The integration of prospecting data and outreach workflows in one platform is its core strength.

• Pricing: Offers tiered plans, including a free tier with limited credits. Paid plans (e.g., Basic, Professional) typically start around $49-$99 per user/month (billed annually), with increasing credits, features, and integration options. Custom plans are available for enterprise needs.

• Learn More: Apollo.io Pricing

  
  

3. Cognism

• Who it's for: Businesses, particularly those operating in or targeting Europe, prioritizing data quality, compliance (strong GDPR focus), and verified mobile numbers.

• Key Features: Cognism emphasizes high-quality, globally compliant B2B data. Its "Diamond Data®" feature highlights phone-verified mobile numbers, increasing connection rates. Offers intent data (powered by Bombora), technographics, sales trigger events, CRM integrations, and a browser extension. Their focus on data verification aims to ensure accuracy and reduce bounce rates significantly.

• Pricing: Typically uses a platform subscription model offering unrestricted data access within certain viewing/export limits, rather than a per-credit download model. Pricing is customized based on company size, required data coverage (regional vs. global), and features like intent data. Generally targets SMBs and mid-market, with packages often starting in the high four-figures or low five-figures annually.

• Learn More: Cognism Website

  
  

4. Kaspr

• Who it's for: Sales professionals and smaller teams needing an easy-to-use tool primarily for LinkedIn prospecting with accurate contact info.

• Key Features: Known for its user-friendly interface and seamless LinkedIn integration via its Chrome extension. Kaspr focuses on providing accurate, real-time verified B2B emails and phone numbers. Features include contact finding, basic data enrichment, list building, simple automation workflows (e.g., sending data to CRMs/outreach tools), and team management. Its strength lies in its simplicity and direct prospecting workflow.

• Pricing: Offers a freemium model with a small number of free credits monthly. Paid plans start around €49-€59 per user/month, providing more credits, features, and integrations. Pricing scales based on credit needs.

• Learn More: Kaspr Pricing

  
  

5. Skrapp.io

• Who it's for: Teams needing bulk email finding capabilities and lead enrichment, often focused on publicly available email data.

• Key Features: Provides a large B2B email address database accessible via web platform search and a Chrome extension. Core features include Company Domain Search (finding emails associated with a website), bulk email finding/verification, lead enrichment (adding data points to existing lists), and integrations with major CRMs and sales tools.

• Pricing: Uses a credit-based system with monthly or annual tiers. A free plan offers limited credits. Paid plans start around $49/month for 1,000 credits, scaling up with higher tiers offering more credits, users, and features at a lower cost per credit.

• Learn More: Skrapp.io Pricing

  
  

6. Empler AI

• Who it’s for: GTM teams looking to automate tasks beyond simple lead generation, dynamic lead generation, enrichment, tracking (web, website, social media, etc.), creating SEO-optimized web pages, creating Google E.E.A.T. compliant blog posts, and more.

• Key Features: Empler AI positions itself as an Agentic Automation Platform. It uses AI Agent Teams and workflows to automate GTM processes. Capabilities include generating leads using real-time data sources (access to over 1 billion professionals), filtering by ICPs, enriching company data (funding, tech stack, decision makers), tracking website changes (e.g. competitor pricing, target business pages), identifying anonymous website visitors (US-based), and creating E-E-A-T compliant blog content. Integrates with CRMs (Hubspot, Salesforce, Pipedrive), access tools (Instantly, LaGrowthMachine, Apollo), Deep Researchers (Perplexity), Advanced Webscrapers, hyper-personalized message builders (Elevenlabs, Sendspark, etc.), collaboration tools (Slack), email and phone number finders, website visitor identifiers (RB2B), and all popular and current LLMs. Aims to solve deeper GTM challenges through automation.

• Pricing: Offers tiered pricing based on automation scale and features. Explorer Plan ($99), Superior ($499/month), Ultimate ($1999/month). Each plan is credit-based. Credits are calculated based on LLMs and integration usage. Ready-made workflow templates and onboarding are available. Custom plans and consulting are available on our website.

• Learn More: Empler AI Pricing

  
  

7. Hunter.io

• Who it's for: Individuals and teams primarily focused on finding and verifying email addresses associated with specific companies.

• Key Features: Hunter excels at finding email addresses. Its core strength is the Domain Search feature, which quickly identifies email patterns and verified addresses for a website. It also offers an Email Finder (for specific individuals), an Email Verifier (to check deliverability), bulk lookups, and a simple Chrome extension. Known for its ease of use and effectiveness in email discovery.

• Pricing: Offers a popular free plan with limited monthly "requests" (searches or verifications). Paid plans start around $49/month, providing significantly more requests and premium features. Tiers scale based on request volume.

• Learn More: Hunter.io Pricing

  
  

8. LeadIQ

• Who it's for: Sales reps, particularly heavy users of LinkedIn Sales Navigator, who want to streamline lead capture and CRM data entry.

• Key Features: LeadIQ focuses on simplifying the prospecting workflow. Its Chrome extension allows capturing leads from LinkedIn and websites with verified contact details (email/phone) and pushing them directly into CRMs (Salesforce, HubSpot) and sales engagement platforms (Outreach, Salesloft) with minimal clicks. It emphasizes reducing manual data entry and improving data hygiene within the sales stack. Features include team collaboration and custom field mapping.

• Pricing: Often offers a free trial or a limited free plan. Paid plans are typically priced per user/month (billed annually), starting around the $75-$89 range, with varying credit allowances and premium features like advanced integrations. Custom enterprise packages are available.

• Learn More: LeadIQ Pricing

  
  

9. UpLead

• Who it's for: Businesses prioritizing data accuracy above all else, willing to pay for contacts verified in real-time.

• Key Features: UpLead differentiates itself with a 95% data accuracy guarantee, backed by real-time verification performed at the time of download for every contact. It offers a large global database with direct dials/emails, advanced search filters (including technographics and intent data), data enrichment, and a Chrome extension. Users essentially pay only for successfully verified contacts. Integrates with popular CRMs and sales tools.

• Pricing: Uses a credit-based system with monthly or annual plans. A free trial is typically available. Paid plans start around $74-$99 per month for a set number of credits. Higher tiers offer more credits at a lower cost-per-credit and unlock features like technographics.

• Learn More: UpLead Pricing

  
  

10. Seamless.AI

• Who it's for: Sales teams wanting a real-time search engine approach to find B2B contact information, often emphasizing direct dials.

• Key Features: Seamless.AI markets itself as a real-time B2B search engine, using AI to find and verify emails and direct dials at the moment of search. It aims for high accuracy through this real-time process. Features include a Chrome extension, company news alerts, technographic data, buyer intent signals (often via partnership), and integrations with major CRMs/sales tools. It emphasizes finding contacts potentially missed by static databases.

• Pricing: Often promotes "unlimited" contact finding on paid plans (subject to fair use policies). Offers a free plan with limited credits. Paid plans typically start around $149 per user/month (billed annually). Additional features like job change alerts or advanced AI capabilities may increase the price. Custom enterprise pricing is available.

• Learn More: Seamless.AI Website (Pricing often requires contact/demo)

  
  

Conclusion

Choosing the right sales intelligence or GTM automation platform is a critical decision that directly impacts your team's efficiency and success. While Lusha provides valuable services, the diverse market in 2025 offers numerous alternatives tailored to specific needs and budgets.

Established players like ZoomInfo and Apollo.io offer extensive data and features, while tools like Cognism and UpLead focus intensely on data accuracy and compliance. For streamlined LinkedIn prospecting and ease of use, Kaspr and LeadIQ are strong contenders. Hunter.io excels at straightforward email finding, and Skrapp.io offers robust bulk lookup capabilities. Seamless.AI provides a real-time search approach. Looking towards advanced automation, platforms like Empler AI represent the shift towards using AI agents to tackle more complex GTM challenges dynamically.

The best Lusha alternative for your business depends on your unique requirements: data volume needs, geographic focus, feature priorities (intent data, engagement tools, automation), integration requirements, team size, and budget. Use this guide as a starting point, explore the free trials or demos offered, and compare how each platform aligns with your specific GTM goals for 2025 and beyond. Carefully evaluating these options will empower your teams with the right tools to drive growth.