Create emails using the FAB marketing strategy. The FAB marketing strategy plays an important role in crafting the content and messages used in the marketing communication of the product or service. Instead of telling customers about the tangible features of the product, it focuses on showing them how the product provides value and fulfills their needs. This makes the product or service more attractive to customers and helps them make a purchase decision. Click Try Now. Once you sign up, you will be directed to this tool. You can then create a new collection and enjoy it.